T-Mobile Corporation Essay Example for Free

T-Mobile Corporation Essay T- Mobile is the German mobile network operator whereas â€Å"T† stands for Telecom and Team and is world’s sixth largest mobile phone service provider. It provides range of services to customer in form of voicemail, messaging and email to WAP and mobile office solutions. Despite its success, it is related to several major problems and issues, and most of them are related to network problems. Problems and issues related to T-Mobile: The major complaint of the user is that they are facing the problem of dropped calls. T-Mobile is aware of this problem and is not responding in proper way towards the problem. They are even unable to solve the problem in spite of knowing the fact that customers are facing problem. The customer representative does not want to note the complaint even when he is aware that company is doing mistake. In addition, it has shortest average tenure as compared to other service provider. The option to switch to other brands in front of consumers has increased manifolds in the recent years, which is the greatest problem. T-Mobile received highest rank from their subscribers in customer service but in recent years, it is providing weak customer service. In a very famous incident or case of Paris Hilton, it was found high tech wireless T-Mobile was taken over by the hackers; this denotes that T-mobile lacks in the field of providing security and authenticity to the customer. Solutions related to the problem faced by T-Mobile: As we know that T-Mobile is one of the leading mobile telecommunications companies and covers the fastest growth, therefore, some amendments are required in its system to get back its reputation. †¢ At first, T-Mobile needs to hire large number of call centre staffs who prepare the company to face recruitment challenges. Earlier, corporate Intranet and agencies were used for internal recruitment and external hires respectively. Therefore, reduction in recruitment expense was required. To solve this problem, company should incorporate alternatives such as Microsoft access database or paper filing system for the management of entire recruitment process. †¢ It also needs to lower the cost and to provide constantly best service than other service provider to occupy large part of market share. †¢ To expose the leading-edge image of the recruitment process, improvements are required in an on-line application process, not only to support corporate identity, but also to provide applicants with more information and a clear course of action. †¢ One of the greatest challenges faced by applicants was the understanding of recruitment process- especially tracking. This process was very complex and slow, as it required series of functions to be performed by different departments; this required large amount of administration and management time. This problem can be overcome by adopting Peopleclick’s web-based recruitment management solution because it follows centralized and standardized process to help reduce cost. In addition, peopleclick (global Total Workforce Acquisition provider) would move strategic shift from agencies to e- Recruitment. It facilitates the company with improved technology, reduced costs and quick and easy access. †¢ To gain customers attention, BPM solutions are required because it helps in establishing a unique insight into people-to-people, people-to-application and application-to-application interactions that constitutes business process. Who is the change going to affect, How will it affect them and How will it affect the company? With the help of above-mentioned solutions, prominent breakthroughs have been observed in several aspects of the company. T-mobile group is fully integrated which made its financial backing and has been renamed to T-mobile Czech Republic. It has provided a portfolio of services to the customers in all countries on a unified basis. The strategy of comprehensive customers care has helped in regaining popularity. This is evident by looking at the record of admitting 400 new clients only in one year. Tangible/Intangible benefits of T-mobile With the introduction of several amendments , T-Mobile kept its position with a market share of 46.2% and over 4 million subscribers at the end of 2004. Gross additions to tangible and intangible assets together with higher investments in subsidiaries and associates (eg, T-Systems Hungary purchased an additional minority stakes in Stonebridge) and partly offset by increased proceeds from real estate sales. Rebranding of Westel to T-Mobile Hungary was a real success. T-Mobile once again, was able to maintain its leading position in a highly competitive market with 46.2% market share. The customer base exceeded 4 million at the end of Q4 2004. The postpaid customer increased to 28.9% of the total customer base as compared to 26.1% at the end of year 2003. With introduction of new packages, a slight increase in usage was seen and the pressure on the employees was drastically reduced. Pros and Cons of T-Mobile: T-Mobile has smallest coverage areas in respect of all national carriers because it more new in comparison to other carriers. It is one of the two U.S carriers that have not launched its Third Generation network. Upgrading of network allow T-Mobile to provide facility to users to download internet content in more effective manner. Many benefits are also provided to the subscriber of T-Mobile by making availability of free phones after rebate and discount price. For eg. The Blackberry Pearl is the thinnest, lightest BlackBerry produced so far. Main features include a digital camera, a built-in music player, Bluetooth. Plus, a more accurate and faster QUERTY keyboard to get things done! Exclusive Pricing! T-Mobile also provides prepaid cell phones called as to Go Phones, which gave an offer of national and regional calling, and they do not require any credit checks or contracts. Conclusion: As we all known T-mobile is one of the leading service provider company to all the subscribers in U.S.A and Europe and its has some special features which makes it easy to stay connected and. It provides number of multiple facilities to its users in form of cameras with video pictures, Bluetooth connectivity, plus EDGE, Wi Fi and extra speed that need to access internet network. T-Mobile is a smart phone with excellent device and very attractive, powerful and effective display. Thus with the implementation of above stated recommendations it may attain much higher level. REFERENCE Referred to sites:- 1. http://en.wikipedia.org/wiki/T-Mobile. 2. http://www.gartner.com/teleconferences/attributes/Americas wireless market overview. 3. http://www.peopleclick.com/clients/tmobile.asp/ people click. 4. http://www.the-cell-phone-advisor.com/t-mobile.html/pros and cons of T-Mobile wireless service. Dated on 10th July 2007