Positive and Negative Effects of Advertisement

Question: Many people wonder about advertisement because it is an unavoidable part of everyones life. On one hand, it is believed advertising is a positive part of marketing, on the other hand, it is seen as having certain negative effects. Discuss both views of advertisements. Give reasons and include any relevant examples from your own knowledge or experience. Answer: Introduction Advertisement is the action that makes people aware of products and attention to the public. It is around ways for providing information especially from products as well as services for the same. It appears on magazine, television as well as newspaper and radio (Winer and Dhar 2011). It is debatable fact on whether advertisement is beneficial or harmful in any form. Every coin has two sides and reflects on common factors that needs consideration. Advertisement is useful because it helps in providing information in and about properties of products. It increases the living standard but it is costly in content. Positive and negative effects of advertisement Advantages of Advertisement It is argued that advertisement helps in providing information on product properties. It enhances ways in bringing product information to consumer, as the products are new in nature. It helps in describing trends in new product acquisition. It explains functioning of the particular product in proper course of action (Sheehan 2011). Advertisement helps in raising the living standard of consumer. It helps in providing knowledge in relation with new designs of the products to consumers. It increases the living standard of the products by gaining facts on innovative ideas of the designers (Shaw 2011). Advertisement introduces new products in the market. It helps in stimulating people for purchase of a particular product. It involves in expansion in the market for future analysis purpose. It enables exploring new markets for retaining as well as existing markets in an overall manner. It plays important role in widening marketing in case of manufacturer products for conveying the customers. Advertisement facilitates mass production for goods as well as increases volume of sales. It increases additional expenditure in selling expenses in the near future. Disadvantages of Advertisement Advertisement has high production costs. It is costly affair because it needs to pay for the publisher in form of magazine, TV channel as well as newspaper. Advertisement process involves manpower for the same. Therefore, costs of advertisement are very high for action purpose. Most of the content found in the advertisement is inappropriate especially for children. Some contains pictures that are unsuitable for children for differentiating it. Some advertisers uses sexy girl for commercialization of product. Children tend in influencing by the advertisement without any kind of parental guide (Kotabe and Helsen 2011). Advertisement confuses buyers as well as encourages sale of inferior products. Advertisement undermines social values by giving artificial perception on new products. Some of the advertisement has foul languages as well as objectionable pictures. It is insulting for particular class of people (Dahlstrom 2011). It should be opposed by people because it hurts their feeling. Conclusion At the end of the study, it is clear in understanding the fact that advertisement provides information in relation with products as well as increases the living standard. On the contrary, it is also expensive in nature. It indulges in production as well as consisting of inappropriate content. Advertisement is costly affair as well as eliminating in way of communication tool in business. Communication takes place between seller as well as buyer. Reference List Dahlstrom, R. (2011).Green marketing management. Mason, Ohio: South-Western / Cengage Learning. Kotabe, M. and Helsen, K. (2011).Global marketing management. Hoboken, N.J.: Wiley. Shaw, S. (2011).Airline marketing and management. Burlington, Vt.: Ashgate. Sheehan, B. (2011).Marketing management. Lausanne, Switzerland: AVA Pub. Winer, R. and Dhar, R. (2011).Marketing management. Boston: Prentice Hall.