Entering True Religion Brand Jeans into Mauritius Essay

In 2002, Jeffrey Lubell founded True morality a brand of premium, vintage-inspired denim. Iconic for its precise fit and frank stitching details, True holiness has grown exp matchlessntially as a company and continues to operate according to its mission statement to make quality, American-made, authentic, timeless, great fitting, 1970s inspired jeans wear, with a trendsetting appeal for todays consumer (True Religion Brand Jeans, 2009). The company currently offers a wide variety of apparel and accessories for men, women, and children, and is one of Americas leading designer denim brands.As the demand for premium denim has switch offn oer the past decade giving rise to companies such as 7 For All Mankind and Paige Premium Denim True Religion has remained victoryful by entering its products into unknown markets. True Religion jeans can be found all over Asia, Europe, and in less-developed countries such as Egypt. It is this global presence that allows the brand to maintain an ed ge over its competitors. Which foreign market should be entered next? While countries such as France and Italy are typical target regions amongst clothing brands, developing countries with a large tourist perseverance could be promising as well.One countrified in particular shows great potential as a new market for True Religion Mauritius. An island located off the southwest coast of Africa, the country offers some of the worlds most stunning beaches, diverse people, a cosmopolitan society, and a easy tourist industry all of which, would be beneficial for launching True Religion Brand Jeans. Officially named The Republic of Mauritius, the political formation of the island is a res publica that has been modeled after the British Parliamentary system. This allows for free elections that take place every five days, and secures a separation of power within the government.Its legal system is primarily based on the civil law system of France, as well as English common law (Governmen t of Mauritius, 2009). The governments adult presence in the Mauritian economy has proved to be extremely effective and beneficial to the country and its people. Several acts have been put into effect to turn the islands economy and build upon sectors that are currently successful, while striving to become a modern society with a high standard of living. The success of the countrys political and legal systems are further illustrated by Mauritius having a current real growth rate of 5. %, and being voted as the best-governed country in all of Africa (Government of Mauritius, 2009).Although developing countries may be perceived as a risky business investment, Mauritius economic growth and development through the years have proven otherwise. As the official government website of Mauritius states, An attractive blend of advantages is offered to international investors. These include political stability, pleasant and peaceful living conditions, efficient telecommunications, crime synd icate of qualified professionals conversant in English and French (Government of Mauritius, 2009).Mauritius has an ultimate goal of modernizing its society this includes modernizing its retail industry. Introducing True Religion jeans to the country provides the company with an untapped vision and would give True Religion a competitive edge against other premium denim brands. There are many opportunities that developing nations such as Mauritius offer. With a society that wishes to be worldly and up-to-date as well as a tourist industry that brings in people from all over the globe, Mauritius can offer True Religion Jeans an entirely new group of potential consumers, in a new and exciting location.