Thursday, April 25, 2019
Powering service workers at Harvester Restaurants. Personnel Review Assignment
Powering service workers at Harvester Restaurants. personnel department Review - Assignment ExampleTASK C Strategic Fit Analysis12 4a) sectionStrategy12 4b) Marketing strategy.13 4c) Advertising strategy13 4d) Branding...14 4e) Selling14 4f) Manufacturing..14 4g) Human resource strategy15 References NIKE 1. Introduction Nike Inc was founded in 1962 by two partners Bill Bowerman and Phil buck. The fig was originally Blue Ribbon Sports. The goal then was to start a business that broke the subordination of German sportswear in the domestic American retail. Market regions have expanded to more than carbon countries in regions like United States, Europe, Asia pacific and the Caribbean. Distribution channels have expanded into both handed-d accept and non traditional ones with social media marketing also increasing. It is the worlds leading supplier of gymnastic space and appargonl and also a manufacturer of sports equipments. For 2009 the revenue was about $19.2 billion and empl oyees amounted to 30,000. The companys summon was changed to Nike Inc in 1978 it is derived from the Greek goddess of victorys name. the other brands Nike has are Nike Golf, Nike Pro,Nike+,Air Jordan,Nike Skateboarding, and subsidiaries including Cole,Hurley International,UmbroandConverse. Nikes sport ambassadors are huge personalities, from Michael Jordan to Roger Federer that further promote their products. The swoosh logo and the slogan Just do it has become placeable everywhere due to the companys worldwide presence and quality goods. Products Primary product is athletic footwear and athletic apparel. Newer product offerings include Performance equipments like balls, timepieces, eyewear, bats and other equipments designed for flashy activities. Product categories are Running Basketball Cross-Training Outdoor Activities Tennis Golf Soccer Baseball football game Bicycling Volleyball Wrestling Cheerleading Aquatic Activities Auto Racing Other athletic and recreational uses Phil Knight was responsible for entering into their fist ever agreement with a Japanese manufacturing company named Onitsuka Tiger company. They were to be the sole supplier of BRS in the United States of high quality athletic shoes. The first worldwide in(predicate) shoe design was Cortez designed by both Bowerman and Tiger and it was sold at the first BRS store. In 1972 however Tiger left the company and the company changed its name to Nike inc. in the late 70s, famous sportspeople started wearying the shoes and the company was made famous. In 1980 Nike went public on the New York stock exchange. 2. TASK A Market Environment Analysis ANALYSIS 2a) Environmental Analysis Internal Strength Nikes own management style, its history, its product range all are strengths that the company utilizes. They have
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